Hello I’m Aimee!

I can recall the start of my obsession with fashion from an early age shopping the thrift store aisles with my grandmother. It was thrilling to feel all sorts of different fabrics and their texture, weight, and various details. I loved how garments could invite so many different interpretations, each carrying its own unique story. From those early days, I realized how clothing is such a powerful statement of individuality and personal expression.

That nostalgia still energizes me today and fuels my belief that garments should be meaningful and, above all, built to last.

I spent over eight years at the heart of the industry, navigating the fast-paced world of high-volume styling and studio operations. While that experience gave me a deep understanding of scale and efficiency, it also sharpened my focus on why I’m here: to do things differently.

By blending my industry background with my degree in Apparel Design, I’m bridging the gap between technical precision and thoughtful craftsmanship. I’m focused on the integrity of the build—learning how intentional construction and a deep respect for materials can create pieces that are meant to be kept, not discarded.